Market Research, Positioning and Strategy
Jolt Consulting Group’s team has held executive level marketing and sales positions for both service organizations and service technology companies. Our experience enables us to provide an array of strategy and market research services to support strategic decisions of service organizations, service technology companies and private equity and investment firms.
Jolt Consulting Group offers these specific marketing and sales-related services:
- Strategic advisory services to support due diligence and acquisitions of companies in the service technology ecosystem.
- Review of a detailed product/service/technology versus competition.
- Marketing and positioning message development and refinement
- Target market analysis and identification
- Creation of marketing collateral and content
- Website content creation and search engine optimization (SEO)
- Custom research
- Unique, client-specific programs development
Contact us about your specific needs and our service consultants will help.
Jolt Consulting Group | Enabling Service Excellence
- Advised a global private equity firm on a target service technology company’s product suite and competitive differentiation resulting in the firm’s $435M+ acquisition of the company.
- Created a marketing strategy and content development for a Global F500 service organization to penetrate new markets.
- Provided market and product strategy for a $1.3B technology company. Per our recommendations, resulted in phasing out one of the company’s existing software products and entering into a strategic alliance with a competitor.
- Advised a Global F100 on the potential acquisition of a set of service technology companies; resulted in no investment as per our recommendation.
- Advised a leading global service software company on their go-to-market strategy (e.g., pricing, marketing, target markets, etc.) for their launch of a new cloud-based product offering.
- Provided product management to a service technology company including an assessment of their current offering, development of a product roadmap and detailed requirements documents to achieve their future product vision.
- Created white papers,customer success stories and sales support content for multiple leading global ERP, EAM and service technology companies.